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'Labor of Love', a 5 part original series for Soundcloud in collaboration with Kia and Sirius XM, highlights rising artists as they explore what fuels their creativity outside of the studio. 

In this series, my aim was to organically integrate multiple brand products in a compelling package through authentic storytelling featuring real artists.

The resulting series collectively produced over 42M impressions across newsletters, promoted tracks, social media, and Pandora mobile media ad units, amplifying brand awareness for all brands behind the project.

Role: Producer, Director, Editor

Directed by Hayden Hoyl

Producer: Nico Scandiffio

DP: Brian Beckwith

AC: James Vargo

Sound Op: David I Rosenberg

Set Photo: James Emery

Editor: Hayden Hoyl and Griffin Olis

Color: Kinan Chabani

Sound Design: Douson Yuan

Post House: Digital Sword

Post Producer: Jack Melanson

Production House: Beyond Studios


VP, Creative: Malik Sulieman

Executive Producer: Joey Joseph

Senior Producer: Lawrence Ajayi

Associate Creative Director: Paris Hines

Post Supervisor: Ramy Elsokary

Creative Ops Lead: Ivy Liu

Partner Lead: Tori Robinson

Talent Lead: Emily Bruinsma

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