'Labor of Love', a 5 part original series for Soundcloud in collaboration with Kia and Sirius XM, highlights rising artists as they explore what fuels their creativity outside of the studio. 

In this series, my aim was to organically integrate multiple brand products in a compelling package through authentic storytelling featuring real artists.

The resulting series collectively produced over 42M impressions across newsletters, promoted tracks, social media, and Pandora mobile media ad units, amplifying brand awareness for all brands behind the project.

Role: Producer, Director, Editor