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Osuza's flagship video campaign, 'Carry Your Craft', follows three artists through New York City as they confront themes of courage, resilience and the unique challenges they each face as creatives on the move.

This documentary-style brand campaign accompanied the launch of Osuza's first-ever modular backpack. The film served as a tonal anchor for the brand's identity while exploring engaging, real-world use cases of their flagship product.

Role: Producer, Director, Editor


Director/Editor : Hayden Hoyl

Producer: Nico Scandiffio

Director of Photography: Casey Stolberg

1st Assistant Camera: Helen Cassell

2nd Assistant Camera:  Emma Penrose

Gaffer: Lorenzo Pace

Color: Matt Osborne at The Mill LA

Agency and Production: Beyond Studios

Featuring Caroline Absher, Antonio Valverde and Andrew Zinicola

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