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This branded documentary, 'Paint the Town', follows renowned street artist, Frank Ape as he designs and paints a towering mural over Arlo Soho's courtyard location.

This project was commissioned as a series of original content pieces that visually articulated Arlo's brand values and galvanized new audiences across their social platforms.

Role:  Co-Director, DP, Editor


Directed by Hayden Hoyl and Gladimir Gelin

DP/Edit by Hayden Hoyl

Produced by Chrissy Cox and Dana Castano

Agency: iamnymade

Production: Beyond Studios

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